Dale
Interactive demo automation

Demos That Work While You Sleep

Self-serve personalised demos that engage, qualify, and convert - 24/7, no rep required.

60%↓ Preparation time
40%↑ Quality pipeline
30%↑ Sales velocity
Dale interactive demo with topic selection
Automated Demos, On Demand

Deliver interactive experiences that drive results

Modern B2B buyers want to explore products on their own terms, and Dale makes it possible.

Sales & Pre-Sales illustration

Sales & Pre-Sales

Provide tailored, interactive demos for each prospect without spending hours on custom setups.

Lead Generation illustration

Lead Generation

Prospects are 70% more likely to sign up for a trial after interacting with an online demo. Dale drives your pipeline.

Training illustration

Training

Onboard team, customers or partners by immersing them in a realistic simulation of your product.

Dale no-code demo builder
Personalized & Relevant

No-code demo builder

The best solution for automated product demos: higher-quality leads, shorter sales cycles, and more closed deals.

Dale's intuitive editor lets you capture your product screens and flows in minutes, so you can build a polished demo experience without developer help.

The problem

Why demos stop scaling

Live demos work until you have more buyers, more industries and more use cases than your team can cover on calls.

  1. 01

    One demo can't fit every buyer

    Different industries, roles and use cases need different demos. A single 30-minute demo can't serve them all.

  2. 02

    "Book a demo" makes buyers wait

    Website visitors can't see anything relevant to them, so they book a call and wait days for answers.

  3. 03

    Every demo depends on your team

    Configure, schedule, present, repeat. Demos stay tied to SEs and SDRs, and that doesn't scale.

How Dale works

Your demo personalizes itself

  1. 1

    Buyers pick what matters

    Viewers rate topics Important, Somewhat Important or Not Important, or choose who they are by industry, role or use case.

  2. 2

    The demo rebuilds itself

    Important topics play first with a detailed video, lighter topics get a short one, and the rest is skipped.

  3. 3

    You see what they care about

    Every choice, replay and click becomes buyer intelligence, scored and ready for follow-up.

Improve team enablement

Boost retention rates by up to 60%

Onboard customers, sales reps, or partners by immersing them in a realistic, click-through simulation of your product.

User Feedback

Don't just take our word for it

The best way to showcase our commitment is through the experiences and stories of those who have partnered with us.

★★★★★
Every prospect now gets a demo built for their industry. Our reps walk in already knowing what to lead with.
Safaa SampsonSafaa SampsonVP of Sales
★★★★★
Dale runs our demos 24/7 and hands us intent data before we speak to anyone. Best hire we never made.
Frederic HillFrederic HillHead of Pre-Sales
★★★★★
We replaced our 'Schedule a Demo' button with Dale. Leads are warmer, more informed, and convert faster.
Stefan BallStefan BallHead of Marketing
Security

Enterprise-grade from day one

Incorporated in 2017 with a 50+ person team. Workspaces, custom roles, per-workspace branding and white-label domains for teams that need control.

Security at Dale
  • ISO 27001Information security
  • SOC 2Audited controls
  • CERT-InAligned
  • GDPR readyDPA available
  • EU data residencyOptional hosting
  • SSO & Auth0Enterprise sign-in