Demos That Work While You Sleep
Self-serve personalised demos that engage, qualify, and convert - 24/7, no rep required.

Deliver interactive experiences that drive results
Modern B2B buyers want to explore products on their own terms, and Dale makes it possible.

Sales & Pre-Sales
Provide tailored, interactive demos for each prospect without spending hours on custom setups.

Lead Generation
Prospects are 70% more likely to sign up for a trial after interacting with an online demo. Dale drives your pipeline.

Training
Onboard team, customers or partners by immersing them in a realistic simulation of your product.

No-code demo builder
The best solution for automated product demos: higher-quality leads, shorter sales cycles, and more closed deals.
Dale's intuitive editor lets you capture your product screens and flows in minutes, so you can build a polished demo experience without developer help.
Why demos stop scaling
Live demos work until you have more buyers, more industries and more use cases than your team can cover on calls.
- 01
One demo can't fit every buyer
Different industries, roles and use cases need different demos. A single 30-minute demo can't serve them all.
- 02
"Book a demo" makes buyers wait
Website visitors can't see anything relevant to them, so they book a call and wait days for answers.
- 03
Every demo depends on your team
Configure, schedule, present, repeat. Demos stay tied to SEs and SDRs, and that doesn't scale.
Your demo personalizes itself
- 1
Buyers pick what matters
Viewers rate topics Important, Somewhat Important or Not Important, or choose who they are by industry, role or use case.
- 2
The demo rebuilds itself
Important topics play first with a detailed video, lighter topics get a short one, and the rest is skipped.
- 3
You see what they care about
Every choice, replay and click becomes buyer intelligence, scored and ready for follow-up.
From demo to booked meeting, automatically
Boost retention rates by up to 60%
Onboard customers, sales reps, or partners by immersing them in a realistic, click-through simulation of your product.
Don't just take our word for it
The best way to showcase our commitment is through the experiences and stories of those who have partnered with us.
Every prospect now gets a demo built for their industry. Our reps walk in already knowing what to lead with.
Safaa SampsonVP of SalesDale runs our demos 24/7 and hands us intent data before we speak to anyone. Best hire we never made.
Frederic HillHead of Pre-SalesWe replaced our 'Schedule a Demo' button with Dale. Leads are warmer, more informed, and convert faster.
Stefan BallHead of MarketingEnterprise-grade from day one
Incorporated in 2017 with a 50+ person team. Workspaces, custom roles, per-workspace branding and white-label domains for teams that need control.
Security at Dale- ISO 27001Information security
- SOC 2Audited controls
- CERT-InAligned
- GDPR readyDPA available
- EU data residencyOptional hosting
- SSO & Auth0Enterprise sign-in