Got questions? This way
FAQs, quick fixes, and official info on every feature.
Can't find your question here, try our support forums.
General questions:
Learn what Dale is, who it’s for, and how it helps you simplify and scale demo creation without technical overhead.
Dale is a demo automation platform that helps SaaS teams create, share, and track personalized product demos. You can build interactive demos using videos, presentations, or embedded content, and share them via links, websites, or email. Each demo is trackable, allowing you to understand viewer engagement and buying intent.
Dale is built for sales, marketing, and product teams in SaaS companies who want to improve engagement, reduce manual effort, and personalize the product discovery journey. Whether you’re a startup or enterprise, Dale adapts to your workflow.
Unlike traditional tools, Dale offers modular demo building, intent-based analytics, and three demo types (Basic, Linear, Branched) that cater to different user journeys. It’s built to scale personalization while capturing valuable engagement insights.
Yes. Dale’s Basic plan is ideal for small teams looking to showcase product value quickly without investing in expensive tools or manual demos. It’s a great way to start building demo-driven funnels from day one.
Not at all. Dale is designed to be user-friendly. You can create demos by uploading video or presentation content, adding CTAs, and customizing branding with a no-code interface.
Demo Types & Features:
Explore the types of demos you can create in Dale and the interactive features that help personalize and scale engagement.
Dale supports three demo types:
Basic (Single Experience): One-page demos for quick, focused sharing
Linear: Multi-question demos where users choose what’s important
Branched: Demo flows that route users based on their role or industry
Basic: One page with a single video/presentation + CTA
Linear: Multi-step, with questions that guide the flow and prioritize content
Branched: Routes users to different Linear or Basic demos based on their input
Yes, every demo page supports multiple CTAs. You can link to forms, trial pages, calendars, or any destination—customizable for each section of the demo.
Absolutely. You can upload files (PDFs, decks, etc.) to each demo page or section. Viewers can download them directly during playback.
Yes. With Linear and Branched demos, users can select topics, mark them as “Very Important” or “Good to Know,” and receive a personalized playback experience.
Customization & Branding:
Control the look, feel, and experience of every demo with full white-labeling and brand personalization options.
es. Dale’s paid plans support full white-labeling. You can remove Dale branding, apply your own logo, and even use a custom domain to make the demo experience 100% your own.
Each demo can be styled via the “Style & Actions” tab. Upload your logo, favicon, background, and choose your brand colors for buttons and text. All styling updates reflect instantly.
Absolutely. You can upload background images, choose light or dark modes, and insert custom scripts to add features like chat widgets or trackers.
Yes, Dale allows you to embed demos with a simple HTML snippet. You can place it on your website, blog, or even inside help docs and learning platforms.
Yes. With advanced plans, each demo (especially in Branched flows) can have its own branding. This is especially useful for use cases across regions, products, or partner portals.
Analytics & Tracking:
Track viewer activity across every demo to identify buying intent, personalize follow-ups, and measure ROI.
Dale offers detailed analytics on watch time, content skipped or rewatched, CTA clicks, attachments downloaded, and sharing activity. These metrics help qualify leads and optimize demo performance.
Yes. For each viewer, Dale provides a visual timeline showing which sections were watched fully, skipped, or rewatched—giving you actionable insight into their interests.
Absolutely. You’ll be notified when a viewer shares a demo or reopens it. You can also see who they shared it with and whether that person viewed it.
By tracking engagement signals—such as replay frequency, content prioritization, and CTA interactions—Dale surfaces high-intent leads, helping your sales team prioritize outreach.
Yes. Dale integrates with major CRMs and can push viewer engagement data to lead/contact records. This helps automate follow-up workflows and enriches your lead scoring models.
Analytics & Tracking:
Track viewer activity across every demo to identify buying intent, personalize follow-ups, and measure ROI.
Dale offers detailed analytics on watch time, content skipped or rewatched, CTA clicks, attachments downloaded, and sharing activity. These metrics help qualify leads and optimize demo performance.
Yes. For each viewer, Dale provides a visual timeline showing which sections were watched fully, skipped, or rewatched—giving you actionable insight into their interests.
Absolutely. You’ll be notified when a viewer shares a demo or reopens it. You can also see who they shared it with and whether that person viewed it.
By tracking engagement signals—such as replay frequency, content prioritization, and CTA interactions—Dale surfaces high-intent leads, helping your sales team prioritize outreach.
Yes. Dale integrates with major CRMs and can push viewer engagement data to lead/contact records. This helps automate follow-up workflows and enriches your lead scoring models.
Analytics & Tracking:
Track viewer activity across every demo to identify buying intent, personalize follow-ups, and measure ROI.
Dale offers detailed analytics on watch time, content skipped or rewatched, CTA clicks, attachments downloaded, and sharing activity. These metrics help qualify leads and optimize demo performance.
Yes. For each viewer, Dale provides a visual timeline showing which sections were watched fully, skipped, or rewatched—giving you actionable insight into their interests.
Absolutely. You’ll be notified when a viewer shares a demo or reopens it. You can also see who they shared it with and whether that person viewed it.
By tracking engagement signals—such as replay frequency, content prioritization, and CTA interactions—Dale surfaces high-intent leads, helping your sales team prioritize outreach.
Yes. Dale integrates with major CRMs and can push viewer engagement data to lead/contact records. This helps automate follow-up workflows and enriches your lead scoring models.
Analytics & Tracking:
Track viewer activity across every demo to identify buying intent, personalize follow-ups, and measure ROI.
Dale offers detailed analytics on watch time, content skipped or rewatched, CTA clicks, attachments downloaded, and sharing activity. These metrics help qualify leads and optimize demo performance.
Yes. For each viewer, Dale provides a visual timeline showing which sections were watched fully, skipped, or rewatched—giving you actionable insight into their interests.
Absolutely. You’ll be notified when a viewer shares a demo or reopens it. You can also see who they shared it with and whether that person viewed it.
By tracking engagement signals—such as replay frequency, content prioritization, and CTA interactions—Dale surfaces high-intent leads, helping your sales team prioritize outreach.
Yes. Dale integrates with major CRMs and can push viewer engagement data to lead/contact records. This helps automate follow-up workflows and enriches your lead scoring models.
Analytics & Tracking:
Track viewer activity across every demo to identify buying intent, personalize follow-ups, and measure ROI.
Dale offers detailed analytics on watch time, content skipped or rewatched, CTA clicks, attachments downloaded, and sharing activity. These metrics help qualify leads and optimize demo performance.
Yes. For each viewer, Dale provides a visual timeline showing which sections were watched fully, skipped, or rewatched—giving you actionable insight into their interests.
Absolutely. You’ll be notified when a viewer shares a demo or reopens it. You can also see who they shared it with and whether that person viewed it.
By tracking engagement signals—such as replay frequency, content prioritization, and CTA interactions—Dale surfaces high-intent leads, helping your sales team prioritize outreach.
Yes. Dale integrates with major CRMs and can push viewer engagement data to lead/contact records. This helps automate follow-up workflows and enriches your lead scoring models.
Analytics & Tracking:
Track viewer activity across every demo to identify buying intent, personalize follow-ups, and measure ROI.
Dale offers detailed analytics on watch time, content skipped or rewatched, CTA clicks, attachments downloaded, and sharing activity. These metrics help qualify leads and optimize demo performance.
Yes. For each viewer, Dale provides a visual timeline showing which sections were watched fully, skipped, or rewatched—giving you actionable insight into their interests.
Absolutely. You’ll be notified when a viewer shares a demo or reopens it. You can also see who they shared it with and whether that person viewed it.
By tracking engagement signals—such as replay frequency, content prioritization, and CTA interactions—Dale surfaces high-intent leads, helping your sales team prioritize outreach.
Yes. Dale integrates with major CRMs and can push viewer engagement data to lead/contact records. This helps automate follow-up workflows and enriches your lead scoring models.