Dale
How Dale works

Your demo personalizes itself

Record each problem and its solution once. Buyers choose what they want to see, the demo rebuilds around them, and your team sees exactly what they care about.

Topics selected, demo rebuilt and lead scored illustration

The problem with demos today

  • No one demo fits every buyer.
  • Every demo depends on someone getting on a call.
  • There are too many problems to cover in one meeting.
  • Website visitors can't see anything relevant without booking.

Three steps

  1. 1

    Buyers pick what matters

    They mark topics as important, somewhat important or not relevant.

  2. 2

    The demo rebuilds itself

    Dale assembles the topics they chose into one personalized demo.

  3. 3

    You see who's ready

    Intent and fit combine into a lead score, and campaigns follow up automatically.

What powers it

Create

  • Single Experience, Linear and Branched demos
  • Video, documents and walkthroughs
  • Vertical video for phones

Understand and act

  • Demo insights and contact heatmap
  • Lead scoring and Dale Radar
  • Segments, campaigns and HubSpot

Frequently asked questions

Is Dale a two-way demo?

Yes. Dale tells the seller which problems the prospect wants to discuss and which topics matter, so calls start with clarity.

Do I need to code?

No. Dale is no-code.

Can I see Dale in action?

Yes. Dale is built in Dale: watch the live walkthrough.

Instant, personalized demos at scale

Let buyers pick what matters, watch the demo rebuild itself, and see who's ready to buy.