Dale use cases
From the first product discovery to customer onboarding, make your product the centre of every conversation with interactive demos.
Find your next demo opportunity
Across your buyer and customer journey

Let buyers explore before they book
Give website visitors a guided, interactive look at your product. Show the workflow that matters to them without making a sales call the first step.
- Embed a self-serve demo on your website
- Guide visitors through key product workflows
- Track engagement to inform your next conversation

Make every demo relevant to the buyer
Build a focused product story for the prospect’s role or use case. Share it before a meeting so your sales conversation can start with what interests them.
- Personalise demos for different buyer needs
- Use linear or branched demo journeys
- Review buying intent signals before following up

Keep the product story moving after the call
Give reps a ready-to-share demo instead of another static follow-up. Help prospects revisit the product and share the experience with other decision-makers.
- Build reusable demos for your sales team
- Share a product walkthrough in follow-up emails
- Use viewer activity to shape the next step

Show what your new feature actually does
Turn a feature announcement into a product experience. Let customers and prospects see the new workflow in context rather than only reading about it.
- Create guided demos for feature launches
- Link walkthroughs from launch campaigns
- Reuse product stories across marketing channels

Give your campaigns a product-first next step
Connect email campaigns and landing pages to a demo your audience can explore immediately. Use engagement to understand which prospects want to learn more.
- Share demos in outbound and email campaigns
- Match the demo story to the campaign message
- Follow up using real demo engagement

Help people learn by exploring the workflow
Give customers and teammates a guided way to understand your product. Make key workflows available to revisit when they need a refresher.
- Create repeatable customer onboarding journeys
- Guide teams through important product tasks
- Keep training walkthroughs available on demand