Know who to call first
Every contact gets an automatic score built from what they did in your demos and on your website, plus how well they fit your ideal customer. Hot, Warm or Cold, with the reasons why.
Most lead scores ignore the best signal
- Form fills and email opens say little about real interest.
- Reps chase whoever replied last, not whoever is ready.
- Contacts who haven't engaged yet get marked Cold, and are forgotten.
How Dale scores a contact
- 1
Intent (0-100)
Topics selected, high-value topics like pricing, integrations and security, media played and replayed, walkthrough steps, links clicked, documents downloaded, website visits and return visits.
- 2
Fit (0-100)
Seniority, company size in your ICP, business vs free email domain and target industry. Dale auto-enriches new contacts.
- 3
One clear band
By default Score = 70% intent + 30% fit. Hot 70-100 means call today, Warm 40-69 means nurture, Cold 0-39 is marketing-owned.
Built to reflect real, current interest
Fair by design
- Contacts who haven't opened a demo show as New, never Cold
- Intent decays over time (default 10-day half-life)
- Extra points when key topics are rated Important
Fully configurable
- Weights, decay and band thresholds
- Points per signal
- Score simulator to test settings
- Scores feed segments, campaigns and CRM sync
Frequently asked questions
Why does Dale weight intent higher than fit?
Demo behavior is data other tools don't capture, so the default model is 70% intent and 30% fit. You can change the weights.
What does the New status mean?
A contact who hasn't opened a demo yet shows as New, never Cold. No data isn't negative intent.
What is score decay?
Intent fades over time so scores reflect current interest. The default half-life is 10 days, slower for enterprise cycles and faster for product-led sales.
Which plans include lead scoring?
Lead scoring is available on the Advanced and Scale plans.
Instant, personalized demos at scale
Let buyers pick what matters, watch the demo rebuild itself, and see who's ready to buy.