Dale
Demo Insights & Analytics

Your demo already knows who's ready to buy

Every choice, replay and click becomes buyer intelligence. Dale shows what each viewer cares about, what your audience ignores, and who is pulling colleagues into the deal.

Dale demo analytics dashboard illustration

View counts don't close deals

  • Most demo tools tell you someone viewed. Not what they cared about.
  • You can't see the buying committee until it's already decided.
  • Nobody knows which topics actually drive deals.

Three views of every demo

  1. 1

    Demo insights

    Unique, public and invited views, identified leads, session duration, rewatches, completions and conversion rate. Mark contacts as converted with deal revenue.

  2. 2

    Topics

    Top and least interest topics, a topic cloud, Important / Somewhat Important / Not Important breakdown, top drivers and top cooldowns.

  3. 3

    Contacts

    Every viewer with source, status, view count and score. Each profile shows branch chosen, topic ratings, rewatches, walkthroughs and website visits.

Intelligence sales can act on

Share graph

  • See who shared the demo with colleagues
  • See who arrived via a colleague's share
  • Visualize the buying committee forming

Branched demo reporting

  • Per-branch views and completion rates
  • Path flow across branches
  • Which pain points resonate per audience

Frequently asked questions

What are top drivers and top cooldowns?

Top drivers are topics your audience rates most important. Top cooldowns are what they deprioritize.

What is the share graph?

The share graph shows whether a contact forwarded your demo to colleagues or arrived via a colleague's share, revealing the buying committee.

Can I track revenue from demos?

Yes. Mark a contact as converted with deal revenue to track conversion and revenue impact.

Instant, personalized demos at scale

Let buyers pick what matters, watch the demo rebuild itself, and see who's ready to buy.